Resume

VERONICA MACKEY
Cell:  (310) 237-8703  Office:  (424) 298-8152   veronica@veronicamackey.com  https://www.veronicamackey.com 

EXPERIENCE

2000-Present                                                                             Los Angeles, CA

Freelance Copywriter

Currently provide copywriting and consulting for small businesses.  Create communication strategies that increase customer response.  Work includes planning campaigns, writing and editing copy for brochures, books, advertorials, reports, newsletters, business articles, product descriptions, sales and marketing pieces.

2000-2017                                                                              Los Angeles, CA

Independent PR & Media Consultant

Successfully secured media coverage on major television/radio networks and newspapers, including: ABC, NBC, CBS, FOX, CW, CNN, NPR, Clear Channel, Radio-One, L.A. Times, L.A. Weekly, Miami Herald, St. Louis Dispatch, Dallas Morning News, and Chicago Tribune.  Responsible for creating local and national promotions, coordinating events, generating publicity, negotiating advertising rates, developing marketing materials, producing audio PSAs, appearing on talk shows, media liaison and follow up, Also responsible for managing and supervising 4 interns, securing new accounts, and bookkeeping.   Emphasis on health-related projects.

1995-2018                                                                                      Los Angeles, CA

Freelance Editor, Inglewood Today

Responsible for securing, producing and editing all editorial content for this weekly community newspaper, including: story development, interviews, research, writing, fact checking, editing and final proofreading.   Established a new classified advertising department, which increased sales revenue.  Promoted from writer to editor within the first six months.

1999-2003                                                                                  Los Angeles, CA

Editor-In-Chief, Family Health Guide

Managed freelance and in-house writing staff.  Consulted with sales department to coordinate editorial with advertising content. Copyediting and approval of final proof. Interviewed a wide variety of subjects from doctors to celebrities, including Danny Glover and Dick Gregory. Promoted from freelance writer to Managing Editor.

1998-2000                                                                                     Los Angeles, CA

Special Features Editor/Reporter, Wave Community Newspapers

Interviewed newsmakers in local government, health, education, business, and entertainment.  Was the only reporter chosen to produce special health edition of the newspaper.

Prior to 2000                                                                                 Los Angeles, CA and Atlanta, GA

Office Manager, Resume Writing Centers                           

Office Manager for national resume writing franchises.  Ran 3 one-person offices; responsible for resume writing, sales, accounting and career consulting.

EDUCATION

University of California at Los Angeles, Bachelor of Arts, English

REFERENCES

References and writing samples are available upon request.

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