Cell: (310) 237-8703 Office: (424) 298-8152 firstname.lastname@example.org https://www.veronicamackey.com
2000-Present Los Angeles, CA
Currently provide copywriting and consulting for small businesses. Create communication strategies that increase customer response. Work includes planning campaigns, writing and editing copy for brochures, books, advertorials, reports, newsletters, business articles, product descriptions, sales and marketing pieces.
2000-2017 Los Angeles, CA
Independent PR & Media Consultant
Successfully secured media coverage on major television/radio networks and newspapers, including: ABC, NBC, CBS, FOX, CW, CNN, NPR, Clear Channel, Radio-One, L.A. Times, L.A. Weekly, Miami Herald, St. Louis Dispatch, Dallas Morning News, and Chicago Tribune. Responsible for creating local and national promotions, coordinating events, generating publicity, negotiating advertising rates, developing marketing materials, producing audio PSAs, appearing on talk shows, media liaison and follow up, Also responsible for managing and supervising 4 interns, securing new accounts, and bookkeeping. Emphasis on health-related projects.
1995-2018 Los Angeles, CA
Freelance Editor, Inglewood Today
Responsible for securing, producing and editing all editorial content for this weekly community newspaper, including: story development, interviews, research, writing, fact checking, editing and final proofreading. Established a new classified advertising department, which increased sales revenue. Promoted from writer to editor within the first six months.
1999-2003 Los Angeles, CA
Editor-In-Chief, Family Health Guide
Managed freelance and in-house writing staff. Consulted with sales department to coordinate editorial with advertising content. Copyediting and approval of final proof. Interviewed a wide variety of subjects from doctors to celebrities, including Danny Glover and Dick Gregory. Promoted from freelance writer to Managing Editor.
1998-2000 Los Angeles, CA
Special Features Editor/Reporter, Wave Community Newspapers
Interviewed newsmakers in local government, health, education, business, and entertainment. Was the only reporter chosen to produce special health edition of the newspaper.
Prior to 2000 Los Angeles, CA and Atlanta, GA
Office Manager, Resume Writing Centers
Office Manager for national resume writing franchises. Ran 3 one-person offices; responsible for resume writing, sales, accounting and career consulting.
University of California at Los Angeles, Bachelor of Arts, English
References and writing samples are available upon request.